The platform

The right companies,
found and scored for you.

A good prospect list is the difference between a rep who's busy and a rep who's closing. Horace builds yours by learning what your best customers have in common, then using AI, web scraping, and enrichment to find more like them — across your known prospect list, the open market of net-new opportunities, and/or within your own customer base. 

Horace CRM Prospect dashboard
Inputs · Every signal that matters
CRM HISTORY
  • Closed-won patterns
  • Stage velocity
  • Win/loss details
  • Retention signals
  • LTV
WEBSITE INTELLIGENCE
  • Prospect website scraping
  • Pattern matching at scale
  • Firmographic profiling
  • Entity relationship inference
  • Martech sophistication
MARKET SIGNALS
  • Funding events
  • Leadership transitions
  • Technology adoption
  • Hiring activity
ENRICHMENT
  • Third-party data layering
  • Contact verification
  • Geographic footprint
  • Ownership structures
The engine · Three prospect types, one platform
KNOWN PROSPECTS

Make the most of what you've got

Horace scores every account in your CRM against what your real winners have in common — so your team's hours land on the deals most likely to close, not the ones just taking up space.

NET-NEW

Find the prospects you never even knew about

Everyone's calling the same purchased data. Horace uses AI, web scraping, and enrichment to surface high-fit companies that aren't on anyone's radar yet — and gets them to your reps first.

EXPANSION (COMING SOON)

Grow the customers you already have

Your best-fit prospects are often already paying you. Soon, Horace will spot which customers are ready for more and flag them — so you can make the offer before a competitor does. On the roadmap for early customers.

Always current

Yesterday's list is yesterday's news.

Fresh prospects that meet your ICP are delivered to your reps every day.  Your reps always open a list that reflects the world as it is today, not as it was last quarter.

Ready to find your best prospects?